Soft toys

Discover the best soft toys

Soft toys have been cherished by children for generations due to their ability to provide comfort, and foster nurturing behaviours. These timeless cuddly toys, from classic teddy bears to quirky Fugglers can easily be passed down through families and are often staples in children’s upbringing. Beyond there adorable designs, soft toys help children develop social skills, imagination, and a sense of care as they look after their teddies. Perfect for kids of all ages, our soft toys range is endless including brands like Squishmallows, Snuggle Buddies, and TY Toys.

How to choose the right soft toy

Choosing the right toy can depend on your child’s age and interests. For toddlers and babies, safety is paramount, therefore soft toys for babies have secure stitching and are designed with hypoallergenic materials. While on the other hand, older kids can enjoy funky and unique designs from brands that are more playful like Fugglers and Squishmallows.

Soft toys as comforters

Soft toys can act as emotional anchors for kids, helping them during bedtime or long journeys. These toys often help regulate emotions by providing a child with reassurance in unfamiliar situations such as going to a new play area, park, or friends house. Therefore, these toys can offer a sense of calmness and stability for children of all ages.

Fan-favourite Soft Toys

TV and film plushies are very popular among kids as they allow them to cuddly up with their favourite heroes or characters. From Marvel superheroes and Disney characters to Star Wars icons, these toys bring their favourite stories to life while children can connect to the worlds they love.

There is a wide range of soft toys to choose from to cover all interests, for kids who love to put on a show at home, kids puppets would be the perfect props, while soft animal toys allows kids to create their own worlds whether on a farm or a classroom with their best friends being a reindeer, snail or fox!