The Big Toy Vote Candidate Manifestos

Ahead of the General Election, the nation’s children have had their say, with new research by The Entertainer finding that Taylor Swift has topped a list of people that kids’ most want to see in charge of the country (18%), on par with your friendly neighbourhood Spider-Man (18%) and closely followed by Iron Man (15%).

The research, conducted by British toy retailer The Entertainer, polled 1,000 of the UK’s children and found that musicians and superheroes came out on top as the best candidates for Prime Minister, with a number of British icons, including David Attenborough (13%) and Jude Bellingham (8%) also making the cut.

The top 10 candidates for Prime Minister according to those aged 6-10, are:

1. Spider-Man (18%)
2. Taylor Swift (18%)
3. Iron Man (15%)
4. David Attenborough (13%)
5. Super Mario (12%)
6. Bluey (8%)
7. Jude Bellingham (8%)
8. Sonic the Hedgehog (8%)
9. Harry Kane (8%)
10. Barbie (8%)

But what makes for a good Prime Minister?

According to the UK’s children, over half agreed that the top qualities of a country’s lead politician should be honesty (52%), closely followed by kindness (44%) and fairness (31%) – with a further half (55%) stating that they should want to help people.

Perhaps unsurprisingly, the survey also found that three-quarters of children (75%) think they’d make a good Prime Minister themselves, with the top things they’d do if they were in charge for the day being to have shorter school days (25%) with extended play time (19%), give free toys to all (22%) and abolish homework (17%).

But beyond all the fun, they’d also like to reduce the prices of items in the shops (29%) and pay doctors & nurses more (22%), with a further 14% of children wanting to stop climate change.

The research comes as almost a third (30%) of parents said their child’s school will be closed to be used as a polling station for Election Day, with almost a quarter (22%) needing to arrange childcare as a result, a third (33%) taking the day off work to look after their children and further quarter (23%) claiming it to be an inconvenience to their daily routine.

Caroline Smith, Marketing Director at The Entertainer, said:

“We are thrilled to see the enthusiasm and imagination of children reflected in our latest research, and it’s heartwarming to see that they prioritise qualities such as kindness, honesty, time to play and a desire to help others. With many schools closed for Election Day, The Entertainer wants to be there for families, offering fun activities to keep children entertained, whilst also giving them a chance to participate in their own unique voting experience.”

The research was conducted by Censuswide with 1,003 children in the UK, aged 6-10 and parents between 21.06.24 to 24.06.24. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.

Written by Mullis, PrettyGreen, 2024.

Read the Toy Manifestos Ahead of the Event

Dinosaurs

Roar with purpose! Be bold, be brave!  

“Hello, dino fans! As the most ferocious toy in the running, I believe we, the dinosaurs, have what it takes to be your favourite toy! We bring you prehistoric excitement and games that no other toy can offer you. With Dinosaurs, every day is a thrilling adventure filled with epic battles, roaring good fun, and bold discoveries. From Jurassic World to Smashers, we are no ordinary toys and make playtime extraordinary for every child!”  

Unicorns

Fly into a world of rainbows and sparkles!  

“Hi there, glitter fans! The Unicorns are undeniably the best toys to vote for. We bring you magic and wonderful dream worlds where you can let your imagination run free. Voting for Unicorn as your favourite toy will lead to endless storytelling opportunities as each day will begin with rainbows and end with sparkles. From Unicorn Academy playdates to enchanting adventures, Unicorns bring all the colour and wonder to toys for all children!  

Trucks

Fuel your ambition and go the extra mile!  

“Greetings, young driver. As you know, I am Turbo, and I am representing all the Trucks! Let’s keep it moving and grooving as you vote for us as your favourite toys. We bring you all the best toys from Transformers, Monster Jams, Hot Wheels and more. Dive into a world of construction, epic races, and thrilling adventures with Trucks as your favourite toy. Voting us as number one will bring you a world of races, excitement, and speedy thrills, we are the best and every child knows it!”  

Mermaids

Dive into an enchanting world!  

“Hello, ocean dreamers! Join us underwater for the best toys any child could have… With mermaid toys you can explore unlimited hidden treasures, play with friendly sea creatures, and discover the secrets of the deep ocean. From Barbie Mermaids to Mermaze Mermaidz, vote us as your favourite toy and you might even have the chance of meeting Princess Ariel!  

Vote for your favourite toy this July 4th at you local The Entertainer store and let us hear your voice! The toy with the most votes will be crowned as the ultimate favourite, so choose wisely and read our blog, ‘Bring the Kids to Our Toy Voting Extravaganza!’ for information on how to get involved and what to expect on the day!  

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