Welcome to The Entertainer – The Home of Play!

At The Entertainer, we believe in the magic of play. As one of the UK’s largest independent toy retailers, we have been bringing joy to families for over 40 years. From classic favourites to the latest must-haves, our stores and online shop at TheToyShop.com are packed with exciting toys for all ages.

Founded in 1981, The Entertainer remains a family-run business with a passion for inspiring play and imagination. With over 170 stores across the UK and a growing online presence, we’re dedicated to offering fantastic service, great value, and a wide range of toys to suit every child’s interests. Our carefully curated selection includes beloved brands such as Fuggler, LEGO , Barbie, Disney Lilo and Stitch, Bluey and more, ensuring there’s something for everyone!

We’re also proud to be the home of Early Learning Centre (ELC), offering educational and developmental toys designed to help children to develop and  learn through play. From sensory toys to role-play sets, ELC provides quality products that support children’s growth and creativity.

Beyond selling toys, we’re committed to giving back. Through our charitable initiatives and partnership with The Entertainer Foundation, we support local communities and national charities, helping to spread happiness beyond our stores.

Whether you’re shopping for birthdays, special occasions, or just a little treat, we’re here to help you find the perfect toy.  Why not visit your nearest store and get expert advice on the most popular dolls or latest collectibles? We hold lots of fun events during school holidays and on selected weekends with activities from colouring or crafting to meeting favourite characters and there are great competitions every month for money-can’t-buy prizes, just check out our website homepage for details.

Our website includes a great range of toys for all ages for delivery to your home or order your items with Click & Collect for the convenience of online ordering with the ease of collection from the high street.

Join us in celebrating the joy of play—because childhood should be filled with adventure, creativity, and laughter!

Read our disclaimers.