Dolls

Discover a World of Dolls

Dolls have been a treasured toy for generations, offering opportunities for creativity, nurturing, and imaginative play. From fashion-forward characters to lifelike baby dolls, our range suits children of all ages and interests. Whether it is exploring stylish outfits or role-playing as a caregiver, dolls inspire children to express themselves and develop their unique personalities.

Choosing the Right Doll

Every child has their own preferences when it comes to dolls, and their choice often depends on age and interests. From pre-school dolls and rag dolls to styling heads or tv and film character dolls, here is a breakdown of some popular options:

For Fashion-Conscious Kids

Fashion dolls like Barbie, LOL Surprise!, Rainbow High, and Mermaze Mermaidz bring style and creativity to playtime. These dolls let kids explore endless outfit combinations, from glamorous evening wear to trendy everyday looks, encourage fashion-focused role play and storytelling while inspiring self-expression. Explore our range of fashion dolls and doll houses to find your child’s next favourite.

For Imaginative Roleplay

From playing parents with Baby Annabell to exploring exciting careers like nurses or police officers, dolls open a world of possibilities for role-playing. These toys nurture empathy, problem-solving, and creativity. Learn more about how role play helps children understand the world and discover our range of dolls, accessories and prams for imaginative play.

For Disney Fans

Bring your child’s favourite characters to life with our enchanting Disney dolls. From Frozen’s Elsa to The Little Mermaid’s Ariel, these dolls allow children to relive magical stories and create their own adventures. Explore our Disney doll collection for a dose of movie-inspired fun.

For Animal Lovers

For kids who love animals, equestrian-inspired dolls like My Little Pony or Unicorn Academy are a fantastic choice. They encourage kids to engage in grooming, riding, and caring for animals, nurturing empathy and responsibility. Sylvanian Families is also popular with younger children and collectors for their wide range of playsets and different family groups that allow kids to explore different social and family play with imagination and fun.

Why Dolls Capture the Imagination

Dolls are more than just fun; they play a significant role in child development. From nurturing play to improving social skills to boosting emotional intelligence, dolls help children grow and explore. They also encourage cognitive development, such as problem-solving and creativity. Learn more about the importance of child development and the factors influencing child behaviour.